The Beginning of The Bare Minimum Marketer

Let’s get this out of the way: I didn’t set out to become the “Bare Minimum Marketer.”

It happened somewhere between the endless “10X your traffic” webinars, the SaaS drift, and me with my shoulders hunched at midnight tired of googling the fifth ‘ultimate’ marketing template this week.

You know the drill.

Read enough advice and suddenly “bare minimum” sounds like blasphemy. You’re supposed to be grinding, automating, funneling, scaling.

But here’s what no one tells you most marketing advice is built for an audience, not for actually getting things done.

How Did We Get Here?

This blog started out as a idea, one that come out of inspiration as a thought "If only there was a place, a website even, where i get the core information on everything i need". Whether its 

• The campaigns that bombed, or succeeded

• The tiny wins that sent referral traffic up

• Tools I wanted to love but just couldn’t get to work

• The one cold email template even a grumpy CFO replied to

• What actually happened when a “sure thing” fizzled

Over time, I realised my best stuff—the usable shortcuts, the time-savers, the lessons from flops—was sitting in private and probably could help someone who’s just as swamped/irritated/done with theory as I was.

So, this blog isn’t about selling you a course. It’s about what marketing looks like in the real world especially when you have 14 other things to do by lunch.

What’s the Bare Minimum Really Mean?

Let’s clear that up. Bare minimum doesn’t mean “lazy.”
It means cutting through the bloat and focusing on what actually works.
It’s:

• Skipping the 30-step workflows that only work for $10M companies.

• Running A/B tests that take one hour, not one week.

• Saying “no thanks” to the tool you should use and just doubling down on what’s already in your stack.

• Sharing experiments that come with real numbers, not just cherry-picked screenshots.

• Being honest about what didn’t work so you (and I) don’t step in it again.

What I Won’t Do Here

No hero stories.
No “secrets the gurus won’t tell you.”
No sponsored content or affiliate-laced tool reviews.
Just honest breakdowns:

• What was the goal?

• What did I actually do?

• What were the results—good, bad, or “eh”?

• What will I try next time?

That’s it.

Why Read This?

You’re here for an edge (and let’s face it, a shortcut). I’ll give you honest experiments, clear how-tos, and real results—not recycled advice. My promise: if it’s here, it’s something I did, learned from, or would do again if nobody was watching.

Bring your skepticism, your questions, even your “that’ll never work” comments. I want this to be useful—so tell me what you try, what you break, or what you want to see next.

We’re all learning. Let’s make marketing sharper, lighter, and a hell of a lot more honest.

Here’s to doing the bare minimum—better.